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Get to the Po!nt :: Invest 60 seconds in your small business
Vol. 2, No. 62 May 23, 2008
Do You Really Want a Logo That Only Costs $100?
Sources: David Airey's blog and the Graphic Design Blog
David Airey discusses the strange phenomenon of companies that think they can
get a great logo on the cheap. According to Airey, someone with $100 shouldn't
expect more than two hours from a professional design service. "Yes, you might be on a tight budget, as most people starting a business are, but being in business doesn't come cheap," he says.
[read more]
Design Strategy
August 25, 2008
Coke's New Design Direction
by Jessie Scanlon
Five years ago, Coca-Cola's design chief was told: "We need to do more with design. Go figure it out." Now his labors are bearing fruit.
When David Butler joined Coca-Cola almost five years ago, he was given, as he tells it, "the Post-it Note mandate: We need to do more with design. Go figure it out." Butler, who had come from a gig as director of brand strategy at the interactive marketing and consulting firm Sapient, had soon written up a 30-page manifesto laying out a design strategy for the company. But if Butler, who's now vice-president for design, has made an impact at the beverage giant, it's not because of some heady proclamation. Instead it's because he has learned the most effective way to implement design strategy at a company as large and complex as Coca-Cola: avoid the word "design" as much as possible.
[read more]
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