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rumr has it! August 16, 2014

How to build a brand experience that attracts millennials

Millennials
Millennials can be a difficult group to reach because they are “fickle” and fast moving, to say the least. To connect with millennials, encourage them to discuss your brand across online and offline channels, give them the tools needed to create content tied to your brand and personalize rewards to encourage even more participation.

Source: Inc. online learn more

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Snookies
Since 1996, Snookie’s Bar & Grill has been knocking out customers with its cheese fries, chicken-fried steak and burgers. It’s open until 2 am, so on the way home from a night of tossing ’em back, a fried-food fix can be yours at Snookie’s.
Facebook

Why social marketing should be a reflecting pool


Many consumers are merely seeking self-validation when they use social media, so marketers should respond by trying to make users feel special; e.g. Coca-Cola’s personalized bottles and AMC’s “Mad Men Yourself” tool. Your brand message is irrelevant. What matters is what you reflect back.
Source: Strategy+Business online learn more
Old Spice

Hapless mandroid ad for Old Spice is as insane as you would imagine


So everyone’s loving these new Old Spice commercials featuring a less than functional android man who is a hit with the ladies because, well, he wears Old Spice and smells great. After viewing, however, don’t blame me if you have nightmare fuel for days…
YouTube
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Screenprint

Why It’s So Hard to Catch Your Own Typos


If you find it hard to spot your own writing mistakes, take comfort: It’s only difficult because your brain is such an efficient and finely tuned machine. Researchers say that typos are tough to weed out because your brain generalizes simple, component parts so it can focus on more complex tasks. Thank goodenss, rigth?
Typewriter
Source: Wired.com learn more

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