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rumr has it! MAy 22, 2014

Storytelling is key for standing out in a crowded field

storytelling
Tell the story of your brand to distinguish your company from the competition, making sure the story aligns with the nature of your business, and strive to connect with your customers on an emotional level.

“Tell stories that matter, whether they’re humorous, heartwarming or inspiring.”

Source: Entrepreneur Online learn more

rumr likes it!

The Angry Dog, which is also the name of its hot-dog specialty, is as good and greasy as it gets. With long tables, mismatched chairs and a wooden bar that offers 80-plus beers that runs almost the length of the restaurant, it could almost be called a “fancy dive” without too much eye-rolling.
Online Content

3 tactics to get readers to share online content


One strategy that could help you generate more word-of-mouth buzz online is turning off comments on digital content, and instead encouraging readers to share their thoughts on social media. It also helps to experiment with how you phrase your headlines to figure out how best to engage your readers.
Source: Entrepreneur Online learn more
Rold Gold

Rold Gold launches new pretzel via social media, the “Rich and Salty”


Century-old pretzel brand Rold Gold has unveiled a social media campaign accompanying the launch of its Pretzel Thins. The playful online soap-opera parody featuring the lifestyles of the “rich and salty” has been viewed more than 1.3 million times on YouTube.
YouTube
  view video
McDonalds Gol!

McDonald’s adds augmented reality to fry boxes for World Cup


As part of its World Cup sponsorship, McDonald’s is making its first global fry-box change. By changing the packaging design of one of their most favorite menu items into an augmented-reality soccer field, and using the new McDonalds Gol! application, customers can scan the fry-box and play a series of soccer games.
Fry-Boxes
Source: Advertising Age learn more

rumr has it!

rumr marketing offers turn-key services that bring awareness to your brand and help grow your business. Our real-world approach to creating‚ implementing and measuring integrated marketing strategies limits your risk and provides you with a measurable value for your investment.
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